Disconfirmation effect on online rating behavior : a structural model
Year of publication: |
September 2017
|
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Authors: | Ho, Yi-Chun ; Wu, Junjie ; Tan, Yong |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 3, p. 626-642
|
Subject: | disconfirmation | online reviews | rating bias | user-generated content | word of mouth | learning models | hierarchical Bayes | Bayesian estimation | Virales Marketing | Viral marketing | Social Web | Social web | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Systematischer Fehler | Bias |
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