Discount Chains and Brand Policy.

Retail chains are observed in many industries. The question addressed here is whether retail chains can exploit buyer power by excluding some brands. In a theoretical model with two differentiated producers and a single retailer, we show that a retailer will require exclusivity (exclude a brand) if the brands are sufficiently symmetric in demand potential.

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Year of publication:	1999
Authors:	Gabrielsen, T.S. ; Sorgard, L.
Institutions:	Institutt for Økonomi, Universitetet i Bergen
Subject:	INDUSTRY \| RETAIL MARKETING \| DISTRIBUTION

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Series:	Norway; Department of Economics, University of Bergen.
Type of publication:	Book / Working Paper
Notes:	16 pages
Classification:	L12 - Monopoly; Monopolization Strategies ; L42 - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005647138