Discounting : Konzeption und Anwendbarkeit des Discount als Marketingstrategie
von Alexander Haas
| Year of publication: |
2000
|
|---|---|
| Authors: | Haas, Alexander |
| Publisher: |
Nürnberg : GIM |
| Subject: | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Theorie | Theory | Deutschland | Germany | USA | United States | Discounter | Discounters | Marketingstrategie | Discountgeschäft |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLVIII, 190 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriften zum innovativen Marketing. - Nürnberg : GIM-Verl., ZDB-ID 2008481-X. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss., 2000 |
| ISBN: | 3-933286-03-4 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001534146