Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
Year of publication: |
2009
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Authors: | Zauberman, Gal ; Kim, B.Kyu ; Malkoc, Selin A. ; Bettman, James R. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 4, p. 543-556
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