Discovering ethnic minority business research directions using text mining and topic modelling
Year of publication: |
2023
|
---|---|
Authors: | Moro, Sérgio ; Pires, Guilherme D. ; Rita, Paulo ; Cortez, Paulo ; Ramos, Ricardo F. |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 25.2023, 1, p. 83-102
|
Subject: | Entrepreneurial marketing | Entrepreneurship | Ethnic entrepreneurs | Ethnic entrepreneurship | Literature analysis | Small business marketing | Entrepreneurship approach | Niederlande | Netherlands | Ethnische Gruppe | Ethnic group | KMU | SME | Bibliometrie | Bibliometrics |
-
Ethnic entrepreneurship : a bibliometric review and future research agenda
Fernandes, José Afonso Guerra, (2022)
-
Putting the magnifying glass on minorities groups in entrepreneurship : what can we observe?
Sampaio, Carlos, (2022)
-
Starbird, Sterling A., (2022)
- More ...
-
A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio, (2019)
-
A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio, (2020)
-
What drives job satisfaction in IT companies?
Moro, Sérgio, (2020)
- More ...