Discovering Generalized Profile-Association Rules for the Targeted Advertising of New Products
| Year of publication: |
2008
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|---|---|
| Authors: | Hwang, San-Yih ; Yang, Wan-Shiou |
| Published in: |
INFORMS journal on computing : JOC. - Linthicum, Md : INFORMS, ISSN 0899-1499, ZDB-ID 13160771. - Vol. 20.2008, 1, p. 34-45
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