Discovering online shopping preference structures in large and frequently changing store assortments
Min Kim, Jie Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Min ; Zhang, Jie |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 4, p. 665-686
|
| Subject: | SKU-level models | topic models | fashion retailing | assortment management | personalized product recommendations | machine learning | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Mode | Fashion | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221130722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322174