Discovery-driven planning
Year of publication: |
1999
|
---|---|
Authors: | McGrath, Rita Gunther ; MacMillan, Ian C. |
Published in: |
The entrepreneurial venture : readings selected. - Boston, Mass. : Harvard Business School Press, ISBN 0-87584-892-3. - 1999, p. 493-505
|
Subject: | Strategisches Management | Strategic management | Innovation | Wirtschaftlichkeit | Economic effectiveness | Unternehmensplanung | Corporate planning |
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