Discovery-oriented consumer research
Year of publication: |
2009
|
---|---|
Authors: | Wells, William |
Published in: |
Qualitative marketing research : approaches, techniques and analysis. - London [u.a.] : Routledge, ISBN 0-415-44914-6. - 2009, p. 295-326
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
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