Discrete Attribute Models of Brand Switching
Year of publication: |
1986
|
---|---|
Authors: | Hutchinson, J. Wesley |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 5.1986, 4, p. 350-371
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | brand switching | choice models | attribute importance |
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