Disentangling customer orientation : executive perspective
Year of publication: |
2014
|
---|---|
Authors: | Saarijärvi, Hannu ; Kuusela, Hannu ; Neilimo, Kari ; Närvänen, Elina |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 20.2014, 5, p. 663-677
|
Subject: | Customer orientation | Customer value | Strategic decision-making | Executive level | Value dimensions | Beziehungsmarketing | Relationship marketing | Kundenwert | Strategisches Management | Strategic management | Betriebliche Wertschöpfung | Value creation | Führungskräfte | Managers |
-
The cycle of customer value : a model integrating customer and firm perspectives
Martelo-Landroguez, Silvia, (2015)
-
Determining value in a complex service setting
Plewa, Carolin, (2015)
-
In search of apprehending customers' value perception
Stępień, Beata, (2017)
- More ...
-
Disentangling customer orientation – executive perspective
Saarijärvi, Hannu, (2014)
-
S Group’s vision for strategic transformation: “Your Own Store”
Neilimo, Kari, (2015)
-
Inside-out and outside-in mental models : a top executive perspective
Yrjölä, Mika, (2018)
- More ...