Disentangling preferences and learning in brand choice models
Year of publication: |
2012
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Authors: | Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 115-137
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Subject: | Bayesian learning | brand choice | preferences | state dependence | Markov chain | Monte Carlo | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Diskrete Entscheidung | Discrete choice | Markov-Kette | Markenimage | Brand image | Theorie | Theory | Monte-Carlo-Simulation | Monte Carlo simulation | Markenartikel | Brand |
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