Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Year of publication: |
2010
|
---|---|
Authors: | Hauser, John R. ; Toubia, Olivier ; Evgeniou, Theodoros ; Befurt, Rene ; Dzyabura, Daria |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 485-496
|
Subject: | Rationalität | Rationality | Entscheidungstheorie | Decision theory | Kognition | Cognition | Mensch-Maschine-System | Human-machine system | Lernprozess | Learning process |
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