Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance
| Year of publication: |
2009
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| Authors: | Troilo, Gabriele ; De Luca, Luigi M. ; Guenzi, Paolo |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 8, p. 872-883
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