Disproportionate redemption discounting : mental accounting of discounted credit
Year of publication: |
2021
|
---|---|
Authors: | Cheng, Andong ; Baskin, Ernest |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 156-163
|
Subject: | Cost perceptions | Discounted credit | Mental accounting | Price promotions | Diskontierung | Discounting | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Theorie | Theory | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Soziale Diskontrate | Social discount rate | Verkaufsförderung | Sales promotion |
-
Kukar-Kinney, Monika, (2015)
-
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin, (2022)
-
Carlson, Jeffrey R., (2018)
- More ...
-
Identifying Picky Shoppers : Who They Are and How to Spot Them
Cheng, Andong, (2021)
-
Cheng, Andong, (2018)
-
Picking gifts for picky people
Cheng, Andong, (2021)
- More ...