Disruptive events and associated discontinuities : a macromarketing prescription
Year of publication: |
2021
|
---|---|
Authors: | Hyman, Michael R. ; Kostyk, Alena ; Shabbir, Haseeb A. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 41.2021, 3, p. 441-448
|
Subject: | social disruption | social discontinuity | phronetic marketing | social marketing | public policy |
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