Disruptive technology in the smartphones industry : identity theory perspectice
Year of publication: |
2019
|
---|---|
Authors: | Appiah, Dominic ; Ozuem, Wilson ; Howell, Kerry E. |
Published in: |
Leveraging computer-mediated marketing environments. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-7344-9. - 2019, p. 351-371
|
Subject: | Technischer Fortschritt | Technological change | USA | United States | Mobiltelefon | Mobile phone | Innovationsdiffusion | Innovation diffusion |
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