Dissipative advertising signals quality even without repeat purchases
Year of publication: |
2008
|
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Authors: | Linnemer, Laurent |
Publisher: |
Munich : Center for Economic Studies and ifo Institute (CESifo) |
Subject: | Produktqualität | Signalling | Werbung | Betriebliche Preispolitik | Monopol | Gewinn | Theorie | quality | signaling | dissipative advertising |
Series: | CESifo Working Paper ; 2310 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 56860623X [GVK] hdl:10419/26355 [Handle] |
Classification: | L12 - Monopoly; Monopolization Strategies ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising |
Source: |
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