Dissociation of the roles of buyer, payer and consumer
Year of publication: |
1984
|
---|---|
Authors: | Bon, Jérôme ; Pras, Bernard |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 1.1984, 1, p. 7-16
|
Subject: | Verbraucher |
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