Dissociative identities : a multi-modal discourse analysis of TV commercials of Italian products in Italy and in the USA
Laura Di Ferrante, Walter Giordano and Sergio Pizziconi
| Year of publication: |
2016
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|---|---|
| Authors: | Di Ferrante, Laura ; Giordano, Walter ; Pizziconi, Sergio |
| Published in: |
The ins and outs of business and professional discourse research : reflections on interacting with the workplace. - Houndmills, Basingstoke Hampshire : Palgrave Macmillan, ISBN 978-1-137-50767-9. - 2016, p. 246-271
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| Subject: | Fernsehwerbung | Television advertising | Diskurstheorie | Discourse theory | Italienisch | Italian | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417126