Dissuasion : the Elaboration Likelihood Model and young children
Year of publication: |
2016
|
---|---|
Authors: | McAlister, Anna R. ; Bargh, Danielle |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 17.2016, 3, p. 210-225
|
Subject: | Marketing | Children | Persuasion | Advertising | Elaboration likelihood model | ELM | Kinder | Werbewirkung | Advertising effects | Werbung | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
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