Distance of Similarity : Assessing Mimic Product from Authentic Brand on Enculturation Conformance
Year of publication: |
2016
|
---|---|
Authors: | Pan, David W. |
Other Persons: | Fu, Frank (contributor) ; Young, Margaret (contributor) ; Pan, Alan (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 28, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2831213 [DOI] |
Classification: | D46 - Value Theory ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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