Distant search, technological diversity, and branding focus : incremental and radical innovation in small- and medium-sized consignees
Ming Lin and Pankaj C. Patel
| Year of publication: |
2019
|
|---|---|
| Authors: | Lin, Ming ; Patel, Pankaj C. |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 66.2019, 2, p. 170-179
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| Subject: | Branding focus | contract manufacturing | distant search | innovation | technological diversity structure | Innovation | Markenführung | Brand management | KMU | SME | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2018.2836179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023115