Distinct effects of pride and gratitude appeals on sustainable luxury brands
Year of publication: |
2021
|
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Authors: | Septianto, Felix ; Seo, Yuri ; Errmann, Amy Christine |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 169.2021, 2, p. 211-224
|
Subject: | Sustainability | Luxury | Sustainable luxury | Online sharing intentions | Evolutionary psychology | Functional emotions | Luxusgüter | Luxury goods | Emotion | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development |
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