Distinctions between frequent performing arts consumers : implications for segmentation and positioning
Year of publication: |
2017
|
---|---|
Authors: | Kolhede, Eric ; Gomez-Arias, J. Tomas |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 20.2017, 1, p. 31-53
|
Subject: | Segmentation | performing arts | relationship marketing | frequent consumers | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kunst | Arts | Marktsegmentierung | Market segmentation | Theater | Theatre | Marketingmanagement | Marketing management |
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