Distinguishing between Knowledge Transfer and Technology Transfer Activities : The Role of Key Organizational Factors

The role of key organizational factors in promoting knowledge transfer and technology transfer are discussed. Data were collected by surveys of 189 industrial firms representing 21 different industrial sectors. Knowledge transfer and technology transfer activities were examined within the context of relationships between universities and industry. Results implied that when there is a high level of trust, a firm is more willing to share its unique technology and knowledge requirements with its university research center partner. Also, flexible cultures and cultures accustomed to change were found to be more associated with technology transfer, whereas more stable, direction-oriented cultures were associated with knowledge transfer activities. Finally, results indicated that when technology transfer is at issue, firm size matters, but firm size is inconsequential to knowledge transfer. Implications suggest that managers in organizations need to recognize and apply the differences in the organizational levers discussed to facilitate knowledge and technology transfer.(JSD)