Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions
| Year of publication: |
2005
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|---|---|
| Authors: | Zhu, Rui (Juliet) ; Meyers-Levy, Joan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 3, p. 333-357
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