Distinguishing forced versus discretionary replacements in new product diffusion models
Year of publication: |
2010
|
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Authors: | Kaya, Maria ; Steffens, Paul R. |
Publisher: |
Academy of Management |
Subject: | Entrepreneurship | Diffusion of Innovations | Repeat Purchases | Forecasting |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Kaya, Maria & Steffens, Paul R. (2010) Distinguishing forced versus discretionary replacements in new product diffusion models. In Proceedings of Annual Meeting of the Academy of Management : Dare to Care : Passion and Compassion in Management Practice & Research, Academy of Management, Montreal, Canada. |
Source: | BASE |
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