Distributing audiovisual contents in the new digital scenario : multiplatform strategies of the main Spanish TV networks
Enrique Guerrero, Patricia Diego, and Alejandro Pardo
| Year of publication: |
2013
|
|---|---|
| Authors: | Guerrero, Enrique ; Diego, Patricia ; Pardo, Alejandro |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 349-373
|
| Subject: | Internet | Fernsehsender | Television industry | Organisatorischer Wandel | Organizational change | Digitale Medien | Digital media | Fertigungsprogramm | Master production schedule | Spanien | Spain | 2002-2009 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009762865