Distribution channel governance and value of "Made in Italy" products in the Chinese market
Year of publication: |
2012
|
---|---|
Authors: | Vianelli, Donata ; De Luca, Patrizia ; Bortoluzzi, Guido |
Published in: |
International marketing and the country of origin effect : the global impact of 'Made in Italy'. - Cheltenham [u.a.] : Edward Elgar Pub, ISBN 978-1-78195-560-4. - 2012, p. 133-153
|
Subject: | Internationaler Markteintritt | International market entry | Italienisch | Italian | Ursprungsregeln | Rules of origin | Vertriebsweg | Distribution channel | Corporate Governance | Corporate governance | China | 2006-2010 |
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