Distribution channel selection considering advertising productiveness
Year of publication: |
July 2017
|
---|---|
Authors: | Nie, Jiajia ; Zhang, Jianxiong |
Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 28.2017, 3, p. 437-450
|
Subject: | distribution channel | advertising productiveness | cooperative advertising | goodwill | Stackelberg equilibria | differential games | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Werbung | Advertising |
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