Distribution channels for events : supply and demand-side perspectives
Year of publication: |
2010
|
---|---|
Authors: | Smith, Karen A. |
Published in: |
Managing event operations. - London [u.a.] : Routledge, ISBN 0-415-47521-X. - 2010, p. 169-191
|
Subject: | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing | Vertriebsweg | Distribution channel | Tourismuswirtschaft | Tourism industry | Neuseeland | New Zealand |
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