Distribution channels of Indian life insurance industry : understanding customers' awareness
Year of publication: |
April-September 2016
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Authors: | Bawa, Sumninder Kaur ; Chathha, Samiya |
Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 37.2016, 1, p. 63-80
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Subject: | Life Insurance Industry | India | Distribution Channels | Awareness | Ordered | Probit Regression | Lebensversicherung | Life insurance | Indien | Vertriebsweg | Distribution channel | Versicherung | Insurance |
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