Distribution of generic advertising benefits across participating firms
Year of publication: |
2000
|
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Authors: | Chung, Chanjin ; Kaiser, Harry M. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 82.2000, 3, p. 659-664
|
Subject: | Gemeinschaftswerbung | Werbung | Advertising | Milchverarbeitung | Dairy industry | Betriebsgröße | Firm size | Kosten-Nutzen-Analyse | Cost-benefit analysis | Theorie | Theory | New York | 1991-1995 |
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