Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Year of publication: |
2020
|
---|---|
Authors: | Tzempelikos, Nektarios ; Kooli, Kaouther ; Stone, Merlin ; Aravopoulou, Eleni ; Birn, Robin ; Kosack, Emmanuel |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 2, p. 187-202
|
Subject: | archive | information technology | library | managerial relevance | marketing education | Marketing research | purchasing | universities | Marktforschung | Market research | Hochschule | Higher education institution | Marketing |
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