Extent:
XIX, 820 S
graph. Darst
25 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
Notes:
Includes bibliographical references (p. [795]-802) and index
ISBN: 1-4020-7686-X
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001803826