Distribution systems, loyalty and performance
Year of publication: |
2010
|
---|---|
Authors: | Chen, Mei Su ; Lai, Gene C. |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 9, p. 698-718
|
Subject: | Versicherungsmarketing | Insurance marketing | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Performance-Management | Performance management | Lebensversicherung | Life insurance | Taiwan |
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