Extent:
578 Seiten
Tabellen, Diagramme
22 cm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: German
Notes:
Enth. Literaturverz. (S. 507-545) und Index
ISBN: 978-3-17-018410-7 ; 3-17-018410-5
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10002440091