Extent: | 578 Seiten Tabellen, Diagramme 22 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Enth. Literaturverz. (S. 507-545) und Index |
ISBN: | 978-3-17-018410-7 ; 3-17-018410-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002440091