Distributor brands versus producer brands : an analysis of the brand policy problems of distributors in a framework of decision theory
[by] Björn Carlson [and] Bertil Kusoffsky. [Translated by Nancy Adler
| Alternative title: | Om distributörsmärken <English> |
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| Year of publication: |
1966
|
| Authors: | Carlson, Björn |
| Other Persons: | Kusoffsky, Bertil (contributor) |
| Publisher: |
Stockholm] : Economic Research Institute, Stockholm School of Economics |
| Subject: | Markenartikel |
| Extent: | III, 125 l illus 30 cm |
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| Type of publication: | Book / Working Paper |
| Language: | English ; Swedish |
| Notes: | Translation of Om distributörsmärken Bibliography leaves 123-125 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000670791