Distributor orientation and channel profitability for manufacturing-centered SMEs : moderating role of competitive intensity and coordinative intensity
Chiquan Guo, Yong Wang and Ying Zhu
| Year of publication: |
2016
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|---|---|
| Authors: | Guo, Chiquan ; Wang, Yong Jian ; Zhu, Ying |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 18.2016, 2, p. 197-210
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| Subject: | Customer satisfaction | Distribution channels and markets | Competitive intensity | Coordinative intensity | Distributor orientation | Vertriebsweg | Distribution channel | KMU | SME | Wettbewerb | Competition | Kundenzufriedenheit | Wettbewerbsstrategie | Competitive strategy | Lieferantenmanagement | Supplier relationship management | Industrieforschung | Industrial research | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-11-2014-0029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643911