Divergent goals in supplier-customer co-development process : an integrated framework
Year of publication: |
2015
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Authors: | Oinonen, Minna ; Jalkala, Anne Maarit |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 3/4, p. 290-301
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Subject: | Innovation | New product development | Business-to-business marketing | Networks | Produktentwicklung | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Unternehmensnetzwerk | Business network |
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