Diverse and emotional : Facebook content strategies by Spanish hotels
Berta Ferrer-Rosell, Eva Martin-Fuentes, Estela Marine-Roig
| Year of publication: |
2020
|
|---|---|
| Authors: | Ferrer-Rosell, Berta ; Martin-Fuentes, Eva ; Marine-Roig, Estela |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 22.2020, 1, p. 53-74
|
| Subject: | E-marketing | Compositional data analysis (CoDa) | Social media | Madrid | Barcelona | Content analysis | Social Web | Social web | Online-Marketing | Internet marketing | Spanien | Spain | Hotellerie | Hotel industry | Emotion | Bibliometrie | Bibliometrics | Diversity Management | Diversity management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-019-00164-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226360