Diversification entry : internal development versus acquisition
Year of publication: |
2007
|
---|---|
Authors: | Yip, George S. |
Published in: |
H. Igor Ansoff ; Vol. 1. - London [u.a.] : Routledge, ISBN 0-415-32558-7. - 2007, p. 351-371
|
Subject: | Markteintritt | Market entry | Diversifikation | Diversification | Entscheidungstheorie | Decision theory |
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