Diversification strategy of global media conglomerates : examining its patterns and determinants
Year of publication: |
2003
|
---|---|
Authors: | Chan-Olmsted, Sylvia M. ; Chang, Byeng-hee |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 16.2003, 4, p. 213-233
|
Subject: | Mediensektor | Media industries | Konglomerat | Conglomerate | Diversifikation | Diversification | Welt | World | 1992-2002 |
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