Diversity in advertising : broadening the scope of research directions
ed. by Jerome D. Williams ...
| Year of publication: |
2014 ; First issued in paperback
|
|---|---|
| Other Persons: | Williams, Jerome D. (contributor) |
| Publisher: |
New York [u.a.] : Psychology Press |
| Subject: | Werbung | Advertising | Diversity Management | Diversity management | Marketingmanagement | Marketing management | Interkulturelles Marketing | Cross-cultural marketing | Zielgruppe | Target group | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 447 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 24 Beitr. |
| ISBN: | 978-0-8058-4794-9 ; 978-1-138-01282-0 ; 1-138-01282-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414491