Diversity of fans on social media : the case of entertainment celebrity in China
Year of publication: |
[2018]
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Authors: | Jia, Xinming ; Hung, Kineta ; Zhang, Ke |
Published in: |
Exploring the rise of fandom in contemporary consumer culture. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-3220-0. - 2018, p. 163-184
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Subject: | Social Web | Social web | Kundenintegration | Customer integration | Zielgruppe | Target group | Emotion | Celebrity-Werbung | Celebrity endorsement | Freizeitwirtschaft | Leisure industries | China |
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