DMA model : understanding digital marketing adoption and implementation by Islamic tourism organizations
Hatem El-Gohary and Riyad Eid
| Year of publication: |
2012
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|---|---|
| Authors: | El-Gohary, Hatem ; Eid, Riyad |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 17.2012, 4, p. 523-532
|
| Subject: | Digital marketing adoption (DMA) model | Digital marketing adoption | Islamic tourism | Islamic tourism organizations | Internal and external environmental forces |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688846