Do activity-based incentive plans work? : evidence from a large-scale field intervention
Year of publication: |
2021
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Authors: | Rao, Raghunath Singh ; Viswanathan, Madhu ; John, George ; Kishore, Sunil |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 686-704
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Subject: | activity-based incentives | field experiments | sales compensation | principal-agent theory | synthetic control | Prinzipal-Agent-Theorie | Agency theory | Anreiz | Incentives | Leistungsanreiz | Performance incentive | Feldforschung | Field research | Vergütungssystem | Compensation system | Leistungsentgelt | Performance pay |
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