Do all SMEs practise same kind of marketing?
Helen Reijonen
| Year of publication: |
2010
|
|---|---|
| Authors: | Reijonen, Helen |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 17.2010, 2, p. 279-293
|
| Subject: | KMU | SME | Marketingmanagement | Marketing management | Strategisches Geschäftsfeld | Strategic business unit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991920