Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view
Year of publication: |
March 2019
|
---|---|
Authors: | Hung, Shiu-Wan ; Cheng, Min-Jhih ; Chiu, Pei-Chun |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 13.2019, 1, p. 1-23
|
Subject: | Physical stores | Virtual stores | Loyalty | Trust | Satisfaction | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virtuelle Realität | Virtual reality | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Datenschutz | Data protection | Online-Handel | Online retailing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
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